Caesars Entertainment has signed a deal with the owners of the NBA’s Philadelphia 76ers and NHL’s New Jersey Devils to promote its new Caesars Casino & Sports app and casino properties in Pennsylvania and New Jersey.
The multi-year partnership with Harris Blitzer Sports & Entertainment will see Caesars open up the 5,000-square-foot Caesars Club premium restaurant and bar at Prudential Center in Newark, NJ where the Devils play.
Plus, Caesars will begin promoting its Caesars Casino & Sports NJ sports betting and casino app–and sportsbooks at Bally’s Atlantic City and Harrah’s Resort Atlantic City–on Prudential Center’s 80 digital boards and 4,800-square-foot outdoor LED board throughout events at the venue.
Additionally, Caesars’ branding will appear on:
- Club Level tickets
- Premium wristbands
- Concourse pillars
- Signage and waitstaff attire in Caesars Club
Caesars has also agreed to sponsor the “Shoot for a Million” on-ice promotion. This will give Devils fans the chance to win $1 million during the second-period break in 10 regular-season games.
The Caesars Club lounge
The Caesars Club lounge will be located on Prudential Center’s main concourse. It will provide VIP hospitality to Premium Seat members at all Devils home games. Plus, it will be open to the public at more than 175 live events, games and concerts on the property.
Caesars’ Chief Marketing Officer Chris Holdren said Caesars Club opens up another side of the Garden State to Caesars:
“Caesars Entertainment has enjoyed a long relationship with the New Jersey community. With the introduction of the Caesars Club Sports Lounge, we’re excited to expand our relationship and deliver our world-class hospitality and entertainment in a new part of the Garden State.”
Harris Blitzer Sports & Entertainment CRO Adam Davis said the partnership will be great for both companies and Devils fans alike:
“Prudential Center and Caesars Entertainment are industry leaders in sports and entertainment. Caesars Club is a natural way to recreate the world-class Caesars experience for New Jersey Devils Premium Seat members and one million event-goers that attend concerts and live events at Prudential Center annually. With a partnership that synergistically bookends the state of New Jersey, Caesars Entertainment can connect with engaged sports and live event fans to promote its new sportsbook and mobile sports betting app throughout the Garden State.”
Caesars and the 76ers
Caesars will also be promoting its Harrah’s Philadelphia casino property in Chester through advertising placements at 76ers home games in Philadelphia’s Wells Fargo Center.
Additionally, it plans to run a series of online and in-game contests to promote its various brands to 76ers fans. Its “Score for the Shore” on-court promotion will offer 76ers fans the chance to win a stay at Caesars Atlantic City Hotel & Casino.
Fans will also have the chance to win a weekend getaway at The LINQ Hotel & Casino in Las Vegas, Nevada through its “Live Like a Caesars VIP” 76ers social media contest.
Caesars Casino & Sports NJ
The new Caesars Casino & Sports NJ sports betting and casino mobile app offers a full slate of sports betting options and casino games. It can be downloaded through the App Store and on the Caesars website for Android users. Real-money wagers can only be made with the app while users are in New Jersey.
The app is integrated with Caesars’ Total Rewards player loyalty program. The program allows members to earn and redeem rewards at more than 40 Caesars properties around the world.
Harris Blitzer Sports & Entertainment was founded by Josh Harris and David Blitzer. The company owns a variety of sports franchises and entertainment venues, including:
- Philadelphia 76ers
- New Jersey Devils
- Prudential Center in Newark
- Delaware Blue Coats
- Binghamton Devils
- Team Dignitas and NBA 2K League Team esports franchises