Students from Delaware Technical Community College’s Communications program were recently treated to a tour of the in-house marketing and broadcasting areas of the Philadelphia 76ers.
The tour was presented by Wyatt Yearout, media relations associate for the 76ers, who led the students through the various jobs and responsibilities of the internal public relations department of the basketball team. Inside the Wells Fargo Center, they were treated to a sneak peek at the team’s new uniform design, a tour of the press room and marketing areas and a walk onto the court before the team’s pre-game practice.
“This tour was actually the initiative of one of our first-year students, Lauren Moon,” said Communications Department Chair Rob Rector. “She had heard of the trip we usually take to the Phillies College Media nights, and Lauren made the initial call to the Sixers.”
“It was really interesting to see how many moving parts there were to the organization,” said Moon, adding that all those moving parts also meant opportunities for students within the program. “There is always room for growth. You can definitely work your way to your dream position. Some of us will have to work twice as hard, but in the end, it can definitely pay off.”
The Wells Fargo Center in Philadelphia is home to the 76ers basketball team, Flyers hockey team, the Philadelphia Soul arena football team and the Philadelphia Wings National Lacrosse League team.
After the tour, the students stayed to watch the Sixers defeat the Los Angeles Clippers.
For more, visit dtcc.edu/programs.